Our Founder and CEO connected with Shoutout SoCal. See the full interview below.

Hi Jenny, what was your thought process behind starting your own business?
I felt stuck. The idea for MDL came after my first startup failed. I had just returned to the US from Portugal, where I had tried to launch an eco-friendly fashion and home decor brand. While unpacking after a lot of work travel, I noticed I had four notebooks and journals: a mindset journal, a professional notebook, an ideas notebook, and a manifesting journal. I realized that many sections in two of my journals were unused because the exercises weren’t relevant to my life. Often, I didn’t bring all of them when I traveled, leaving me feeling scattered and stuck. And I was traveling weekly.

My mindset was focused on what I lacked. I wasn’t reaching my goals because I’d write them down in a notebook or on my phone but rarely revisit them, and I wasn’t taking consistent action. Read the Entire Interview.