CEO and Founder
Jenn Blackham
Journaling and notebooks have been my trusty companions since middle school.
I’m a minimalist at heart and I absolutely love products with a clean, chic look.
I’ve spent over 20 years in healthcare, focusing on helping patients around the globe get access to the medications they need to live their best lives.
Now, I’m channeling that same passion into creating a community that helps people like you reach your goals and desired lifestyles, so you too can live your best life.
As a minimalist who values simplicity, I decided to step away from mainstream options and created MDL (My Desired Lifestyle) - a simple, effective approach to organizing this part of your life